1
Warm it, then tuck it in
Drop the heart into the chest pocket and set CloseBy in the crate before the first night starts.
Moose PuppyA Cuddly Toy With a HeartbeatSo Your Puppy Sleeps Through the Night
A soft plush with a heartbeat inside, so your puppy settles instead of crying. Two hearts in every box.
Character: Moose Puppy — £48.00
- Realistic heartbeat that most puppies settle to
- Soft, snuggly and machine washable
- Two hearts in every box, not one
CloseBy £48.00vs.the category leader £63.99
Choose your 2 plushies
Plushie 1: Moose Puppy
Plushie 2: Sleepy Sloth
Single, durable purchase — no subscription, ever. Batteries not included.
Free delivery from Pair 30-day returns 60-day heart guarantee
“Third night in the crate and the whining stopped. She sleeps curled around it now — we both get a full night.”
— Marta, verified buyerWhat’s in the box
A 40cm fleece plush with a chest pocket, the heart insert, and a spare heart. Higher tiers add extra plush and extra hearts.
Care & washing
Lift both hearts out, then machine wash cool on a gentle cycle. Air dry — no tumble drying.
Delivery & returns
Dispatched in 1–2 working days, free from the Pair tier upward. 30 days to send it back for any reason.
The family
Four CloseBy characters. One price — £48.00.
Same 40cm body, same heartbeat, same spare heart in every box. Pick the one your puppy will sleep on.
Every character is available in the Single, Pair and Litter bundles above.
How it works
Two hearts, three steps, seven nights.
Charge nothing, download nothing. Slide the heart in, tuck the puppy into the crate, and let the first week do the work.
2
Let the pulse do the settling
A slow, low rhythm against the fleece — closer to a littermate than a plain plush toy.
3
Swap the spare, keep going
When the first heart fades, the spare drops in without waking the puppy. Ten seconds, no cuts.
The problem
This isn’t a story we made up about what helps.
Night one, a puppy goes from a warm pile of littermates to a silent crate. The crying isn’t stubbornness — it’s the missing rhythm they slept against for eight weeks.
“While a cozy bed can help mimic the mother’s fur, opting for a heartbeat toy provides a much closer experience to the real deal.”— Dr. Linda Simon, MVB MRCVS, via rover.com
It’s a comfort object that gives the crate warmth and a rhythm — not a sedative, and not a treatment for a diagnosed condition. That’s what a puppy fresh off its littermates is actually missing on night one.
Proof
Backed by real first nights.
Real photos and words from verified CloseBy owners.
“Third night in the crate and the whining stopped. She sleeps curled around it now.”Marta
“Night three was the first time she slept through without crying.”Hannah
“He naps against it on the sofa now instead of pacing the room.”Marta
“Swapping in the second heart took ten seconds and he never noticed the difference.”Dev
“Ours hates the buzz, so we run it heart-out. Still the thing he sleeps on.”Aisha
“Week one was rough, week two he settled. The moose goes everywhere with him.”Jo
“Third night in the crate and the whining stopped. She sleeps curled around it now.”Marta
“Night three was the first time she slept through without crying.”Hannah
“He naps against it on the sofa now instead of pacing the room.”Marta
“Swapping in the second heart took ten seconds and he never noticed the difference.”Dev
“Ours hates the buzz, so we run it heart-out. Still the thing he sleeps on.”Aisha
“Week one was rough, week two he settled. The moose goes everywhere with him.”Jo
Secure checkoutUK dispatchSpare heart included
Two ways to use it
Works with the buzz. Works without it.
Heart in
Normal use — the pulse most puppies settle to
Heart out
Also normal — a warm, soft body for buzz-averse dogs
Both are how you’re supposed to use it. Neither voids the guarantee.
60 nights of a working heartbeat, or we send another.
If the heart stops beating in the first 60 days, tell us and we’ll post a replacement. Keep the puppy.
Shop CloseByHonest box
Best for puppies settling into a new home in their first weeks.
- Not for heavy or unsupervised chewers. One owner’s year-old dog demolished it in one day. Take it out of the crate if your dog chews it apart rather than sleeps on it.
- Some dogs dislike the buzz. One owner’s dog barked until they turned it off. The heart lifts out — used heart-out it’s still a warm, soft body, which is most of the job.
- It’s a comfort object, not a treatment. A vet we quote advises against heartbeat toys for dogs who are already aggressive, destructive, or clinically anxious. If your dog has diagnosed separation anxiety, talk to your vet — this isn’t that.
- Batteries for the heart are not included.
FAQ
Before you buy
What happens when the heartbeat mechanism dies?
The heart is built to be replaced, not repaired — that’s why it lifts out. Every CloseBy ships with a spare already in the box, and it’s a ten-second swap: open the pocket, lift the old one out, drop the spare in. Under our guarantee, if it stops in the first 60 days, we send another for free.Shown above: two hearts, one swap
Does this actually help with separation anxiety?
CloseBy is designed to provide comfort during time apart — a warm body with a slow pulse, closer to a littermate than a plain plush. It is not a treatment, and it doesn’t claim to cure or guarantee any outcome. If your dog has diagnosed anxiety, a vet we consulted specifically advises against heartbeat toys for aggressive, destructive, or clinically anxious dogs — talk to yours first.Source: rover.com veterinary commentary
My dog might not like the vibration — now what?
That’s a documented reaction, not a defect. The heart lifts all the way out, and CloseBy works exactly the same either way — a warm, soft 40cm body your puppy can lean on, buzz or no buzz.Shown above: heart in / heart out